RK Saranya

  Ek dhund ke sahare Jo haansi ghulti gayi Woh dhup jo aayi, Dhund sang le gayi   Hum iss paar ruke rahe Woh khud ko hi le gayi Phir chahe woh aaye na aaye Hum, hum na rahe   Aaj bhi khulti hai palke Unhi nazaaron k saath Ki hazaron me koi thame haath Bas hum hi hum rah gaye Un tooti hui yadon k saath….  

Baarish In jhurmuton me kahi basta hai Boondon ka basera Dhundhlata sa yeh andhera Woh jhonko ka sehra…   Yeh mehkti damakti barasti barsaati Rukti garajti harshati dehshaati…   Badalon ka jo chaya kohra.. Jaise behta koi saaya.. Saaya aisa man bhaya… Ram gaya har katra katra…   Yeh udti phirti khilti bhujti Kabhi lagta hansti..aur kabhi garajti… Aisi hai yeh moh maya Ki na ankhen kholne deti Aur jo palken uth jati.. Toh ankhen phati hi reh jaati..   Yeh na dikhti, na rukti..girti-chalakti.. Bas mehsoos hoti aur gum ho jaati… - Saranya  

Har din khatm hota hai Ummedon ke saath Ummedein toh umeeden hain Jane kab unpe pani phir jayen   Din shuru hota hai Minnaton ke upar Par puri ho jaye minnaten To phir,  phir minnaten kaun mange   Har aaj khushi ki rah taakta hai Khushiyan hi dukhon ko rah deti hai Agar khsuhi hi khushi rahi To uski raah kaun taakein   Vinnati hai har aur se Bas aaj shanti bani rahe toh Itni shaanti ho jaati hai Ki har aawaz gum hai   Bas reh jaati hai phir ek aans Hamara kal kash sanwra rahe…….. Kash hume kal achcha milen    

  There is a lot to do But, don’t know what to do Time drags by You turn a passer by   Its everyday’s story Work or no work The routine exists It’s a loop with no exits   Friends or colleagues u afford Tip taps on key board Chit chats on the board Researchs, plans…on hoard   Dreamer’s castle Worker’s fortress With hustle n hastle U r quiet an actress :) :)    

  Aisa hai mera research Jane kya karti rehti hu search Khud ka toh ata-pata nahi Pata nahi kiska pata lagati hu   Ghanto google kiya Kuch samajh me na aaya MBA to aise hi kiya Jane kyu khud ko itna pakaya   Yar na baith pa rahi hu Na bhaag pa rahi hu Pata nahi maine kahan Khud ko aise phansaya..   Call karke gappe marker Office ko roz gali dekar Logo ki alag sunkar -“ Velli  kuch kaam to kar” Kya karu yahan rehkar…???//  

  Whenever I introduce myself as I am into sales, it leaves everyone in askance – why Sales?? I did ask the same many a times. Why I went with the flow? Why not something different. In due course time what am I getting or investing out of it and how I am growing myself has taken a precedence on why? Like others, when I used to hear about sales or talk about the role earlier, I somewhere thought that it is only men’s job. But, I never felt so. I believe, if you are rightly skilled, the gender doesn’t matter. Something that I really love to do is reading, learning or analyzing things, creating and presenting my idea or view, visiting places, talking to people, keeping myself busy. The list is never ending on what I love to do. There is So Much in Life to Live. So, I dig in with my family, friends and profession. I always wanted all these things to be there and somewhere I feel, I have got everything in this one. It’s a package deal J When I started my career in sales, I kne...

All of us know about brands. They are created for us. We are the ones who value them for their popularity or image. This means we are the sources for brand equity. How do we really measure it? We do it in the same way as we do for our performance or while analyzing anything – in a qualitative or a quantitative manner Let us start with the qualitative aspect. What makes us to get associated with a brand? Mostly, it happens subconsciously. It just seeps in our mind and creates a mind set based on awareness, attitude and an attachment towards the brand. For example, let’s talk about a brand which has a specific musical jingle. Every time you see the product or use that service, you mind goes plays it within. The journey of branding first takes place in people’s mind where it gets imprinted then gets encoded and finally gets stored in the mind forever! There was once an incident, where I was talking to a vendor manager for the very first time on an RFP. Somehow, our discussio...